CCC (Climate Change Consciousness)

One of the greatest challenges with climate change is its intangibility. The scope is just too large to grasp, and many of the most noticeable impacts are still too far removed from our daily lives.  For some, climate change becomes either overwhelmingly challenging or abstract enough that it is easy to ignore.

Encourage climate change awareness in your community by focusing on local or regional impacts. Highlight those changes your audience might have already noticed. Because climate impacts vary, you will need to be alert for climate change impacts in your specific region. Once you’ve identified a few impacts, think about how they might affect your community. Then, tie it all to climate change. Protect the most vulnerable. In a crisis, we must protect the most vulnerable. The last few years have seen young people around the world raising their voices on an unprecedented scale, asking adults and leaders to protect them from climate change. Now, by staying inside and taking their climate marches online, young people are showing solidarity with the older members of society, who are more vulnerable to the virus, by helping to stop the spread. 

By focusing on things your audience already cares about, you are better able to raise their awareness, get them engaged and inspire individual and community action.

Ref:

unicef.org

en.unesco.org

thesolutionsjournal.com